Fiji’s kava export industry is experiencing remarkable growth, with a reported shipment of 223.2 tonnes to Australia since the second phase of the Kava Pilot Program began in December 2021. The recent update from Pacific Trade Invest Australia (PTI) reveals a significant acceleration in kava imports from the Pacific region, totaling over 540 tonnes since the program’s launch, marking a successful establishment of sustainable trade routes for local suppliers.
The report underscores that Fiji and Tonga together account for over 75 percent of Australia’s total kava imports, with Vanuatu also making notable contributions, surpassing 100 tonnes. In the first half of 2025, Australia alone imported 76 tonnes of kava, which represents approximately 14 percent of the total volume of the program so far. Fiji continues to be a key contributor, with nearly 45 tonnes exported year to date, followed by Vanuatu with more than 23 tonnes and Tonga with almost 8 tonnes. This trend reflects a stable and strengthening demand for kava in the Australian market.
Fiji’s kava sector stands out as its most profitable agricultural export, generating revenues of $21.8 million in the first half of 2024—an increase of 20.9 percent compared to the previous year. This growth is crucial as Fiji seeks to explore new market opportunities while ensuring compliance with international quality standards, particularly for exports to the United States, the largest importer of Fijian kava. Government initiatives are actively supporting local farmers through the adoption of advanced agricultural technologies and refining the Kava Bill to enhance quality measures.
The future looks bright for Fiji’s kava industry, thanks to continuous support from the government and stakeholders aimed at expanding local production capabilities and maintaining high standards through adherence to international regulations. The agricultural community is increasingly optimistic about transforming the kava sector into a billion-dollar industry, which would enrich local communities and strengthen cultural bonds throughout the world as appreciation for this traditional beverage grows.
Collaborative efforts between Fiji and neighboring countries like Tonga are indicative of an emerging dynamic in the kava trade that could further boost economic growth in the region. As the kava industry evolves, the combination of rising export volumes, strong government backing, and proactive market expansion initiatives paints a hopeful picture for the future, ensuring sustainability and ongoing success in international markets.