An invitation has been extended to Japanese investors to explore business opportunities in Fiji, reinforcing the nation’s commitment to strengthening economic ties. At the Fiji-Japan Business Dialogue held last Wednesday, Deputy Prime Minister and Minister for Trade, Cooperatives, SMEs, and Communications, Manoa Kamikamica, conveyed that Fiji is “open for business” and expressed a warm welcome to Japanese investments.
Kamikamica emphasized collaborative efforts to establish a resilient, inclusive, and sustainable economy in the Pacific. He indicated that Fiji is eager to partner with Japan, particularly in key sectors such as renewable energy, ICT and digital services, tourism, agriculture, aquaculture, and advanced manufacturing.
Highlighting the advantages for Japanese companies looking to expand in the region, Kamikamica noted Fiji’s young, skilled workforce, strategic location, and accessibility to global markets. He pointed to the partnership between Energy Fiji Ltd (EFL) and Japan’s Chugoku Electric Power as a successful model for future collaboration, with particular focus on clean energy and smart technology initiatives. These endeavors aim to enhance Fiji’s energy security while facilitating knowledge and technology transfer.
Kamikamica also acknowledged the crucial role of micro, small, and medium enterprises (MSMEs) in promoting inclusive economic growth and stressed the importance of working alongside Japan’s cooperative movements to uplift rural communities and support grassroots economic development. He conveyed optimism about the trade relationship between Fiji and Japan, which has reached record levels, expressing confidence that ongoing business dialogues will sustain this positive trajectory.
In addition, recent reforms designed to create a business-friendly environment in Fiji were highlighted. Such reforms include the National Digital Strategy and a newly introduced Business Service Platform for investment approvals. The deployment of four subsea cables by Google is anticipated to further bolster Fiji’s digital connectivity, potentially establishing the country as a hub for regional digital interaction.
“Our investment in Fiji will not only spark growth and innovation but will also create jobs, bolster communities, and ensure prosperity for our people,” asserted Kamikamica. He reiterated Fiji’s commitment to strengthening ties with Japan through sustainable investment, innovation, and shared values, which sets a solid groundwork for future cooperation.
The optimistic approach toward investment opportunities in Fiji is complemented by a broader trend of increasing Japanese interest in the region. This interest has been buoyed by initiatives focused on upgrading aviation infrastructure and developing human resources. Previous reports indicate a notable shift in Japanese investment strategies, signaling growing confidence in Fiji’s market potential. This deepening relationship could foster enhanced economic cooperation, effectively addressing both local and global challenges, including climate change and sustainable economic growth.