An invitation has been issued to Japanese investors to explore business opportunities in Fiji, reinforcing the nation’s commitment to fostering strong economic ties. During the Fiji-Japan Business Dialogue held last Wednesday, Deputy Prime Minister and Minister for Trade, Cooperatives, SMEs, and Communications, Manoa Kamikamica, expressed that Fiji is “open for business” and welcomed Japanese investments with enthusiasm.
Kamikamica highlighted the collaborative efforts to build a resilient, inclusive, and sustainable Pacific economy. He underscored the country’s readiness to partner with Japan, with an emphasis on priority sectors including renewable energy, ICT and digital services, tourism, agriculture, aquaculture, and advanced manufacturing.
The deputy prime minister pointed out that Fiji’s young and skilled workforce, along with its strategic location and access to global markets, provides significant advantages for Japanese partners looking to expand in the region. He cited the partnership between Energy Fiji Ltd (EFL) and Japan’s Chugoku Electric Power as a model for future cooperation, particularly in clean energy and smart technology initiatives which aim to enhance Fiji’s energy security while fostering knowledge and technology transfer.
Kamikamica also recognized the role of micro, small, and medium enterprises (MSMEs) in driving inclusive economic growth and stressed the importance of cooperation with Japan’s cooperative movements to empower rural communities and promote grassroots economic development. He communicated optimism regarding the trade relationship between Fiji and Japan, noting that it has reached record levels and expressing confidence that ongoing business dialogues will help maintain this momentum.
Recent reforms aimed at creating a business-friendly environment in Fiji, including the National Digital Strategy and a new Business Service Platform for investment approvals, were also highlighted. The deployment of four subsea cables by Google is expected to enhance the country’s digital connectivity further, positioning Fiji as a hub for regional digital interaction.
Kamikamica asserted, “Your investment in Fiji will not only deliver growth and innovation but also create jobs, strengthen communities, and ensure prosperity for our people.” He reiterated Fiji’s commitment to deepening ties with Japan through sustainable investment, innovation, and shared values, laying a solid foundation for future collaboration.
This positive outlook on investment opportunities in Fiji aligns with broader trends of increasing Japanese interest in the region, particularly following initiatives to upgrade aviation infrastructure and foster human resource development. Previous reports indicate a significant shift in Japanese investment strategies, reflecting increasing confidence in Fiji’s market potential. Therefore, the fostering of this relationship could lead to enhanced economic cooperation that addresses both local and global challenges, including climate change and sustainable growth.