Fiji’s film industry experienced a notable upswing, generating $19 million in production spending in the last financial year. This activity had a significant multiplier effect on the broader economy, with every dollar spent by film productions resulting in an additional 60 cents generated in various sectors. As a result, film activities supported the engagement of 951 local crew members and over 500 service providers, bolstering industries like tourism, construction, and performing arts.
Film Fiji Board Chair Culden Kamea pointed to the success of major international productions, including popular titles such as “Love Island” and “Survivor,” which have opened up substantial opportunities for local talent. With Fiji hosting 65 productions last year, from large-scale international shows to smaller local films, there is a clear benefit in terms of job creation and increased spending across related sectors such as hospitality, catering, and logistics.
Kamea emphasized the need for careful management to avoid the debt challenges faced in prior years, while also stressing the importance of reaching international markets. The newly launched Film Fiji crew portal aims to connect local professionals with both local and international projects, facilitating the submission of resumes and profiles.
Over the past two and a half years, Film Fiji has managed to clear $140 million in debt, a feat credited to the dedication of its staff, board, and government support. CEO Jone Robertson noted that nurturing local talent is a key focus, ensuring that young Fijians have the opportunity to share their stories on a global platform. He expressed optimism concerning the quality of local productions, highlighting enhancements brought about by technological advancements that allow filmmakers to produce compelling content with basic equipment.
Further initiatives are in progress, including a review of the 25-year legislation governing Film Fiji and plans to establish a limited liability company within the agency to increase operational flexibility. This structural reform aims to enhance responsiveness to industry needs and future opportunities.
Looking ahead, Fiji is set to become a hub for significant local and international television productions. The upcoming Kula Awards, which acknowledges secondary school achievements in filmmaking, will soon be re-launched. Additionally, the Sulu International Film Festival has plans for a new film studio and convention center as part of the government’s three-year development strategy.
The Fijian government and Film Fiji are committed to advancing the audio-visual industry, focusing on international collaborations and fostering local creativity. These efforts reflect a hopeful trajectory, indicating a vibrant future that not only promises economic growth but also enriches Fiji’s cultural landscape and enhances its profile on the global stage.