Fiji is facing increasing worries over the potential risks posed by adulterated kava, which may not only endanger consumers but also tarnish the nation’s reputation in international markets. The Ministry of Agriculture has raised alarms about the troubling practice of mixing products such as flour with kava, particularly aimed at exports.
Recent complaints received by the Consumer Council of Fiji highlight the extent of the issue, including a report concerning a kava dealer operating out of the Suva Municipal Market. A small business owner from Beqa noted the product in question was overly powdery and left a troubling white sediment when mixed with water, raising immediate concern after it was sold to customers.
Upon further investigation, the Consumer Council compared the suspicious batch with other kava samples and discovered stark differences in both its color and aroma. According to Chief Executive Seema Shandil, authentic kava is usually a light brown hue, while the questionable product exhibited a pale and grey appearance, with an unsettling mix of white powder and black specks. These anomalies suggest that the kava may have been tampered with, leading to significant quality concerns.
Shandil noted that the problem isn’t new; previous complaints have emerged from overseas buyers regarding kava that exhibited a strange appearance, smell, and taste. In light of these issues, she underscored the need for enhanced quality control measures among farmers, traders, and exporters, echoing the Ministry’s call for tighter regulations.
As discussions advance on the proposed Kava Bill, the Consumer Council is advocating for stronger enforcement actions, including the imposition of fines and license revocation for individuals caught adulterating kava products. This call to action reflects a broader desire to preserve the integrity of Fiji’s kava industry while ensuring consumer safety. The hope is that with increased regulatory measures, the future of kava exports can be secured and the quality upheld, restoring confidence among both local consumers and international buyers in the Fijian market.