Fiji is making strides to enhance its agricultural industry’s footprint in international markets, although the journey is fraught with challenges related to capabilities and market access, as outlined by the Fiji Australia Business Council. Council President Himen Chandra emphasized that agriculture stands as a vital component not only for Fiji’s economic growth but also for its long-term sustainability. However, local enterprises must first navigate various structural and operational barriers to effectively compete on a global stage.
Chandra articulated the substantial opportunities provided by Fiji’s rich natural resources and agricultural production capabilities. While sectors such as Business Process Outsourcing (BPO) are significant, he believes that agriculture offers more substantial, long-lasting benefits. Realizing this potential hinges on improving business readiness and strengthening pathways for exports.
“One of the biggest issues is ensuring we have the right capability, the right resources, and the right business attitude within the sector,” Chandra remarked. He pointed out that many agricultural enterprises in Fiji find it challenging to meet international standards, ensure consistent supply chains, and manage the logistics of exports—factors that are critical for entering competitive markets like Australia.
To tackle these challenges, Chandra advocates for establishing joint ventures with Australian and regional investors. Such partnerships could offer Fijian producers essential technical expertise, improved infrastructure, and access to established distribution networks. “There is strong potential in the industry, but businesses must start looking at joint venture partners both in and out of Australia to help gain market access for Fijian products,” he added.
Export readiness remains a persistent concern among industry stakeholders amid rising global demand for Pacific-grown products. Despite this interest, inconsistent production capabilities and limited investment continue to hinder growth. The Fiji Australia Business Council posits that fostering targeted collaboration among governments, private sector stakeholders, and international partners is vital to unlocking the agriculture sector’s full potential and enhancing Fiji’s export competitiveness.
Overall, as new initiatives and partnerships emerge, there is a hopeful outlook that Fiji’s agriculture sector can navigate its current challenges, paving the way for successful expansion in international markets.