Fiji made a strong impression at the recent 8th China International Import Expo held in Shanghai, presenting a diverse range of locally made products and working to enhance trade and investment prospects with China. The Fiji Embassy in China, alongside Investment Fiji and notable Fijian exporters, showcased an array of items including bottled water, kava, organic turmeric, noni juice, coffee, tea, canned tuna, and skincare products at the Fiji Country Pavilion.
Ambassador Robert Lee emphasized the importance of the Expo as a pivotal platform for expanding Fiji’s export market and fostering deeper trade ties with Chinese stakeholders. The engagement was strategically focused on market research and identifying avenues for Fijian products to penetrate the vast Chinese market, particularly through new media and digital platforms.
The efforts to increase the visibility of Fijian brands were bolstered by collaboration with various stakeholders, including the CIIE Bureau, Tourism Fiji, Fiji Airways’ Shanghai office, and support from Fijian students who prepared local delicacies like Sun Bell tuna sandwiches for visitors. The Fiji Embassy recognized the supportive role of Chinese authorities, particularly the General Administration of Customs in Shanghai, in helping Fijian exporters navigate regulatory requirements for market access.
In light of the growing trade relations, Fiji is well-positioned to capitalize on the increasing demand for products such as organic tropical fruits, cosmetics, and health items like ginger and turmeric in China. The trade relationship between the two countries has shown positive momentum, with annual trade exceeding $700 million and peaks reaching $1.1 billion, creating significant opportunities for Fijian exports.
The Expo not only highlights Fiji’s commitment to enhancing its economic relationships but also reflects a hopeful trajectory for its local industries. By effectively navigating the Chinese market and leveraging this partnership, Fiji can look forward to increased export capabilities and a strengthened economic position on the global stage, promoting a mutually beneficial growth narrative that is increasingly vital in today’s interconnected world.