Fiji’s film industry has witnessed a remarkable surge, with production spending reaching $19 million in the last financial year. This growth has positively impacted the broader economy, with film expenditures generating an additional 60 cents for every dollar spent, demonstrating a significant multiplier effect. The film sector supported 951 local crew members and over 500 service providers, positively influencing related industries such as tourism, construction, and performing arts.
Culden Kamea, the Film Fiji Board Chair, highlighted the success of major international productions like “Love Island” and “Survivor,” which have created substantial opportunities for local talent. With Fiji hosting 65 productions last year, ranging from large-scale international shows to smaller local films, there are clear benefits for job creation and increased spending across hospitality, catering, and logistics sectors.
Kamea also acknowledged the importance of prudent management to prevent the debt challenges faced in previous years while emphasizing the need to tap into international markets. The recently launched Film Fiji crew portal aims to connect local professionals with both domestic and international projects, simplifying the process of submitting resumes and profiles.
In a significant achievement, Film Fiji has eliminated $140 million in debt over the past two and a half years, thanks to the commitment of its staff, board, and government support. CEO Jone Robertson underscored the importance of nurturing local talent, ensuring that young Fijians have the chance to share their stories on a global platform. He expressed optimism about the quality of local productions, attributing enhancements to technological advancements that enable filmmakers to create compelling content with minimal equipment.
Further initiatives are underway, including a comprehensive review of the 25-year legislation governing Film Fiji and plans to establish a limited liability company within the agency to improve operational flexibility. These structural reforms aim to enhance responsiveness to industry needs and capitalize on future opportunities.
Fiji is also poised to become a hub for major local and international television productions. The re-launch of the Kula Awards, which recognizes secondary school achievements in filmmaking, is on the horizon, while plans for a new film studio and convention center as part of the Sulu International Film Festival align with the government’s three-year development strategy.
The Fijian government and Film Fiji are dedicated to advancing the audio-visual industry, fostering local creativity, and encouraging international collaborations. These endeavors reflect a promising trajectory for the future, offering not only economic growth but also enriching Fiji’s cultural landscape and enhancing its visibility on the global stage.