As the cyclone season draws near, the Fijian Competition and Consumer Commission (FCCC) has issued a critical reminder to the public, highlighting the need for vigilance against potential price gouging and unethical practices by traders. Chief Executive Senikavika Jiuta expressed concern that during emergencies, such as natural disasters, some merchants may engage in hoarding essential products or inflating prices, ultimately undermining consumer welfare.
Jiuta’s announcement reinforces the FCCC’s strict zero-tolerance policy against price gouging, which targets sudden price spikes for necessary items including batteries, candles, and bottled water, as well as any overcharging for goods under price control. She made it clear that traders who exploit consumers during crises will face significant legal consequences.
To enforce these regulations, FCCC teams have been conducting market inspections and surveys to ensure compliance among businesses. Collaborating with health inspectors from local councils, the FCCC is also focused on maintaining food and health safety standards throughout Fiji’s cyclone season. Such initiatives are aimed at preventing the sale of expired or unsafe products while ensuring that essential goods remain fairly priced.
During this crucial period, the FCCC encourages consumers to take proactive measures. Shoppers are advised to ensure that the prices listed on shelves match what they are charged at checkout, understand product return and refund policies, and carefully examine battery-operated items and canned goods to ensure their quality.
Previous initiatives by the FCCC, particularly during extreme weather events and flooding, have drawn attention to similar ethical concerns among traders. Reports of price gouging and compromised food items during adverse weather conditions demonstrate the importance of community vigilance. The cooperation of consumers and traders is essential for upholding ethical practices, which is vital for sustaining public trust and health.
Despite the challenges posed by the cyclone season, the FCCC’s proactive measures combined with consumer engagement offer a hopeful outlook for a fairer marketplace. By uniting and committing to ethical standards, the community enhances its resilience, upholding trust and accountability even in times of adversity.