The Consumer Council of Fiji is pushing for the authority to publicly disclose businesses that sell unsafe or substandard products as concerns about defective goods in the marketplace grow. Chief Executive Seema Shandil stressed the importance of a “name and shame” approach for traders who repeatedly fail to meet safety standards.
Shandil noted that the council does not wish for full enforcement powers but believes that highlighting non-compliant businesses could significantly enhance consumer protection. The council is actively working with various partners to monitor the market and respond to consumer complaints regarding product safety.
In her remarks, Shandil emphasized the crucial role of transparency in consumer safety, suggesting that by publicly naming unscrupulous traders and disseminating this vital information through the media, consumers can be warned about potentially hazardous products. Her call for empowering the council comes as worries escalate over the increasing presence of low-quality and unsafe items available to shoppers.
Additionally, the Minister for Finance acknowledged ongoing initiatives to strengthen consumer protections, noting collaboration with key partners such as the Ministry of Health. This cooperation aims to address regulatory gaps, particularly at pivotal entry points such as borders and customs.
The organization is also promoting greater consumer awareness, urging individuals to report unsafe products. This collective initiative aims to enhance product safety and accountability in the marketplace, reflecting a strong commitment to creating a safer shopping environment for all consumers in Fiji. As the movement gains traction, it brings hope for a future where consumers can shop with confidence, knowing that their safety is a top priority.