Fiji is increasingly concerned about the risks associated with adulterated kava, an issue that threatens consumer safety and the country’s reputation in global markets. The Ministry of Agriculture has issued warnings about the dangerous practice of mixing flour with kava, particularly for export purposes.
Recent reports from the Consumer Council of Fiji underscore the seriousness of the problem, including a complaint about a kava dealer based in the Suva Municipal Market. A local business owner from Beqa raised concerns after purchasing kava that was overly powdery and produced a concerning white sediment when mixed with water. This led to immediate worries after customers were sold the product.
Upon investigation, comparisons between the questionable batch and authentic kava samples revealed significant disparities in color and aroma. Chief Executive Seema Shandil indicated that true kava is typically a light brown color, contrasting sharply with the pale, greyish hue of the suspicious product, which also contained unsettling white powder and black specks. Such variations strongly indicate possible tampering and raise significant quality issues.
Shandil pointed out that this isn’t a novel problem; previous reports from international buyers have noted oddities in the appearance, smell, and taste of kava. Given these findings, she emphasized the urgent need for improved quality control measures involving farmers, traders, and exporters, aligning with the Ministry’s call for stricter regulation.
In response to these concerns, discussions surrounding the proposed Kava Bill have intensified. The Consumer Council is urging stronger enforcement measures, including potential fines and the revocation of licenses for those found to be adulterating kava products. This initiative is part of a broader strategy aimed at safeguarding the integrity of Fiji’s kava industry and ensuring the safety of consumers. The hope is that by implementing these regulatory measures, the quality of kava exports can be protected, ultimately restoring confidence among local consumers and international markets in Fijian kava.