A recent trade event in Australia has successfully generated over 20 export leads for products from Fiji, highlighting a growing interest in Fijian goods. Fiji’s High Commissioner to Australia, Ajay Bhai Amrit, emphasized the crucial role of combining diplomacy with trade and investment strategies to stimulate growth in this sector.
Amrit pointed out that ongoing promotion and the development of strong business relationships are providing substantial benefits for local enterprises. The event featured a wide range of Fijian brands, showcasing both established names and emerging products. Notable participants included Fiji Water, Bula Premium Kava, Fiji Bitter, Fiji Gold Beer, Fiji Fire Bongo Chilli Sauce, Blue Turtle Gin, and EPC Solar, in partnership with businesses from the Australian Capital Territory.
These efforts are vital in strengthening trade relations between Fiji and Australia while creating new market opportunities for Fijian exporters. This encouraging trend underscores the potential for Fijian products to gain acceptance and thrive in international markets, thereby benefiting local economies and communities. The ongoing engagement in such events is pivotal for fostering a sustainable growth trajectory for Fiji’s trade landscape.