The 2025–2026 Fiji Bitter 7s Series was officially launched today at the Paradise Beverages headquarters in Suva, highlighting a significant advancement in promoting local rugby clubs and players across Fiji. Dwain Qalovaki, the Head of Public Affairs, Communications and Sustainability at Paradise Beverages, shared the company’s pride in its ongoing support for rugby and its essential role within the Fijian community.
The series is set to kick off later this month, starting with the Yalovata 7s as the inaugural tournament. This season will feature six major 7s tournaments designed to showcase local talent and provide competitive opportunities for aspiring rugby players.
The Fiji Bitter 7s Series has gained prominence in Fiji’s rugby landscape, continually focusing on grassroots development. Beyond thrilling matches, it cultivates a lively community spirit, celebrating shared heritage and camaraderie among fans. With local teams gearing up for competition, excitement for the upcoming rugby action is building.
Looking ahead, the series aims to build on its previous achievements, fostering unity and pride in communities through the passion for rugby. Players and spectators can look forward to a season filled with sportsmanship, memorable moments, and an inclusive atmosphere. The enthusiasm surrounding the series not only highlights sports excellence but also underscores rugby’s integral role in Fijian culture and identity.