The 2025–2026 Fiji Bitter 7s Series was launched today at Paradise Beverages headquarters in Suva, marking an important step in fostering the growth and exposure of local rugby clubs and players throughout Fiji. Dwain Qalovaki, Head of Public Affairs, Communications and Sustainability at Paradise Beverages, expressed pride in the company’s ongoing commitment to the sport and its vital role in the Fijian community.
Qalovaki announced that the series will commence later this month, with the Yalovata 7s serving as the opening tournament. This year’s format will feature six major 7s tournaments, which are expected to provide an exciting platform for local talent to shine and compete.
The Fiji Bitter 7s Series has increasingly become a highlight in Fiji’s rugby calendar, continually emphasizing grassroots development. It not only offers thrilling matches but also creates a vibrant community atmosphere where shared heritage and camaraderie among fans are celebrated. As local teams prepare to compete, the anticipation for exhilarating rugby action is palpable.
Looking forward, the series promises to continue building on previous successes, enhancing unity and pride within communities through the love of rugby. Players and fans alike can expect a season filled with sportsmanship and unforgettable experiences amid an inclusive environment. The anticipation leading up to the series reflects not just sporting excellence but a deep-seated cultural appreciation for rugby as part of Fijian identity.