The 2025-2026 Fiji Bitter 7s Series was officially launched, signaling the beginning of six significant tournaments scheduled for the coming seasons. This marks the third consecutive season for the series, which kicks off this month and will run until March 2026, offering an exciting lineup for rugby fans and players.
The series will start with the Fiji Bitter Yalivata 7s, taking place from November 28-29, followed by the Wairiki 7s from December 11-13. The event calendar also includes the Service Rugby 7s in Labasa from January 8-10, the Savusavu 7s on February 5-7, and the Nawaka 7s on March 13-14. The series will conclude with the highly anticipated Marist 7s, scheduled for March 26-28, a notable event in Fiji’s rugby calendar.
During the launch event, Etrina Simpson, head of marketing at Coca-Cola Europacific Partners (Fiji) PTE Ltd, highlighted Fiji Bitter’s dedication to grassroots rugby. She stated, “Rugby is a unifying force that brings our communities together. By investing in this series, we are helping nurture the next generation of rugby stars while celebrating the spirit and pride that make Fijian rugby so special.”
Collaboration with local organizations and rugby clubs is a crucial aspect of this year’s series, ensuring a safe and memorable experience for players and spectators alike. Anticipation grows as further details regarding match schedules, participating teams, and notable highlights are expected to be unveiled in the coming weeks.
This year’s Fiji Bitter 7s Series continues the tradition of promoting community involvement and the development of rugby talent, providing an essential platform for local athletes to shine. The series is set to foster a spirit of camaraderie and sportsmanship, celebrating Fiji’s rich rugby heritage and creating lasting memories for everyone involved. There’s a hopeful air surrounding these events, as they not only showcase talent but also bring communities closer together through the love of sport.