Investment Fiji is revolutionizing its approach to economic growth by shifting the emphasis from simply attracting a high volume of investments to fostering the “right kind of investments.” This strategic realignment aims to align investment activities with Fiji’s national development objectives, focusing on generating sustainable long-term value for the economy rather than just processing investment approvals.
Kamal Chetty, the Chief Executive of Investment Fiji, emphasized that this focus on quality investments has been a cornerstone of the organization’s strategy for engaging with international investors. In 2022, Investment Fiji transitioned from being a regulatory body to a facilitator for investments, a move designed to prioritize sustainable economic growth and capable partnerships that resonate with the nation’s economic goals.
Chetty expressed optimism about adopting this strategy, stating, “We have been fortunate to shift our focus towards the right kind of investment.” This renewed focus on the quality of incoming investments is vital as the agency seeks to attract capital that not only supports national priorities but also promotes job creation, enhances exports, and strengthens economic resilience.
The initiative aims to attract investors who bring not just capital, but also essential skills, technology, and access to markets. This is especially important for empowering local businesses, which play a crucial role in the Fijian economy.
Investment Fiji is actively collaborating with local enterprises to uncover new opportunities, facilitate connections with suitable partners, and support their expansion into international markets. By promoting partnerships between local businesses and foreign investors, the agency intends to create a more inclusive investment landscape that benefits all parties involved while aligning with Fiji’s long-term economic aspirations.
Through this strategic change, Investment Fiji is committed to ensuring that economic growth is not only substantial but also sustainable and grounded in local engagement. The commitment to attracting quality investments promises to yield significant benefits for Fiji, providing a hopeful outlook for the nation’s economic future.