Fiji is intensifying its initiatives to address growing concerns over alcohol consumption, backing the World Health Organization’s Global Alcohol Action Plan for 2022-2030. The national alcohol consumption has risen notably, from 3.18 liters per capita in 2017 to 3.45 liters in 2020, sparking worries about its implications for public health and safety.
Dr. Jemesa Tudravu, the Permanent Secretary for Health, emphasized the need for enhanced enforcement of SAFER interventions, which address the marketing of alcohol to youth, excessive availability through unregulated channels, and insufficient pricing policies that do not meet public health standards. He remarked, “There is also a need for improvements in screening, brief intervention, and treatment within primary health care settings, as well as in comprehensive monitoring and surveillance.”
Efforts being undertaken include tightening the licensing provisions in urban centers as per the Liquor Act, reassessing informal supply chains of alcohol, and collaborating with law enforcement agencies to conduct drink-driving prevention operations. Furthermore, alcohol education has become an integral part of school health programs, with various sectors, including education and law enforcement, coordinating their efforts to tackle the issue effectively.
Dr. Tudravu underscored that Fiji’s commitment to reducing alcohol-related harm is in line with regional efforts aimed at preventing health risks and safeguarding community well-being.
This newly focused strategy aligns with broader health initiatives in Fiji, as the nation grapples with the rising use of other substances, including drugs, which have reported alarming increases in various settings. The collaboration of community leaders and multiple sectors is viewed as essential in creating a robust support system to deter substance abuse among the youth.
In conclusion, these collective measures reflect hope for a healthier society in Fiji. By prioritizing family involvement, guidance, and education alongside strict regulatory frameworks, the country is working towards fostering safer and healthier environments for its children and future generations. Through continued dedication to health promotion and substance abuse prevention, there is optimism for navigating the challenges ahead and creating a more promising future for all Fijians.