A recent trade event in Australia has generated over 20 export leads for Fijian products, underscoring the increasing interest in goods from Fiji. Fiji’s High Commissioner to Australia, Ajay Bhai Amrit, emphasized the importance of integrating diplomacy with trade and investment to foster growth in this sector.
Amrit noted that continuous promotion and the establishment of strong relationships are yielding significant benefits for local businesses. The event showcased a diverse array of Fijian brands, both well-established and emerging, including Fiji Water, Bula Premium Kava, Fiji Bitter and Fiji Gold Beer, Fiji Fire Bongo Chilli Sauce, Blue Turtle Gin, and EPC Solar, in collaboration with partners based in the Australian Capital Territory.
These initiatives play a crucial role in enhancing trade relations between Fiji and Australia, while simultaneously creating new market opportunities for Fijian exporters. This positive trend is a testament to the potential for Fijian products to find greater acceptance and success in international markets, ultimately benefiting local economies and communities.