FIJI Airways has unveiled the latest installment of its Meet the Makers series, highlighting talented local artisans who enhance the airline’s exceptional inflight experience. The current feature focuses on Sigavou Studios, a family-operated art studio led by Maria Rova, whose colorful and meaningful designs now decorate the paper cups used on Fiji Airways flights.
Rova and her team of skilled young artists take inspiration from the rich traditions and stunning natural landscapes of Fiji. “Our process in creating the artwork here at Sigavou Studios honors the age-old practice of masi making,” Rova explained. The studio utilizes hand-crafted barkcloth made by family members from the remote island of Vatulele as their canvas. While adhering to traditional methods, they incorporate vibrant, contemporary pigments to create a unique art style that continuously evolves.
The designs produced by Sigavou Studios are not only personal but also deeply interconnected with the culture and spirit of Fiji. “The motifs and vivid colors of our cup art represent a profound love for our country,” Rova noted. “Everything we do draws inspiration from Fiji’s beauty, culture, and way of life, and it’s made with love by a passionate team.”
Rova expressed her excitement about this collaboration, calling it a dream come true for her small studio. “When Fiji Airways asked if we would create art for their new set of onboard cups, we were absolutely thrilled. Our first art studio was our family’s kitchen table, so to see our work flying across the world is beyond anything we ever imagined.”
Akuila Batiweti, chief customer officer of Fiji Airways, emphasized that this partnership reflects the airline’s commitment to celebrating local talent. “Every detail onboard our aircraft carries a story—from the meals to the design of a simple cup. Collaborating with Sigavou Studios allows us to provide our guests with a genuine sense of place and connection, and we’re proud to showcase Fijian artistry at 30,000 feet,” he stated.
Through the Meet the Makers campaign, Fiji Airways continues to shine a light on the individuals whose skills, creativity, and dedication help create an inflight experience that is not only enjoyable but authentically Fijian. This initiative highlights the airline’s effort to connect passengers to Fijian culture, ensuring that each flight offers a taste of the islands.