Fiji Airways has launched a new chapter in its ‘Meet the Makers’ series, spotlighting the craftsmanship of local artisans who enrich the airline’s exceptional inflight service. The latest feature focuses on Sigavou Studios, a family-owned business celebrated for its vibrant designs, which are prominently displayed on the airline’s paper cups.
Maria Rova, the lead artist at Sigavou Studios, shared that their creations are deeply rooted in Fiji’s rich traditions and breathtaking natural beauty. She elaborated, “Our process in creating the artwork here at Sigavou Studios honors the age-old practice of masi making.” The studio employs handcrafted barkcloth, made by family members from the remote island of Vatulele, as their canvas, seamlessly incorporating bold and modern pigments to forge distinctive and evolving designs.
Rova expressed the heartfelt significance of their artwork, stating that the motifs and colors embody their deep affection for Fiji. “Everything we do is inspired by Fiji’s beauty, culture, and way of life. It’s made with love by a team that’s passionate about what they do,” she remarked.
This partnership with Fiji Airways is particularly meaningful for Rova, who described it as a dream realized for her small studio. “When Fiji Airways asked if we would create art for their new set of onboard cups, we were absolutely thrilled. Our first art studio was our family’s kitchen table, so to see our work flying across the world is beyond what we ever imagined.”
Fiji Airways Chief Customer Officer Akuila Batiweti highlighted that this collaboration emphasizes the airline’s dedication to showcasing local talent. “Every detail onboard our aircraft carries a story, from the meals to the design of a simple cup. Collaborating with Sigavou Studios provides our guests with a genuine sense of place and connection. We’re proud to showcase Fijian artistry at 30,000 feet.”
Through the ‘Meet the Makers’ campaign, Fiji Airways continues to celebrate the skill, creativity, and commitment of individuals who enhance an inflight experience that truly represents Fiji. This initiative not only puts a spotlight on local craftsmanship but also nurtures a deeper connection between travelers and the captivating culture of Fiji, promoting an authentic and enriching experience for guests.