The Fijian Competition and Consumer Commission (FCCC) has announced a significant reduction in the retail prices of Rewa Butter, effective tomorrow. This change comes as a response to a decrease in global raw butter costs, with the FCCC reporting an average decline of 8 percent in the landing cost of bulk raw butter since the last price assessment.
A thorough review conducted by the FCCC included analyzing manufacturing and production costs, leading to lower retail prices for all sizes of Rewa Butter. The revised pricing structure reveals substantial price reductions: the 125g pack will decrease from $3.91 to $3.58, the 250g pack from $7.77 to $7.12, and the 500g pack from $15.58 to $14.28. Each pack reflects a decrease just over eight percent.
Additionally, the FCCC highlighted that the landed cost for raw bulk butter has experienced fluctuations since 2021 due to varying global dairy market trends. By late 2025, significant changes are anticipated in these markets, following a lengthy period of limited supply and high prices. Earlier in the year, increased demand, particularly from China—which saw an 18 percent rise in dairy imports year-on-year through late 2024—along with reduced milk production in New Zealand due to drought, contributed to rising butter prices.
This price adjustment is poised to benefit consumers, illustrating the FCCC’s responsive approach to market dynamics. It underscores the essential role of regulatory oversight in maintaining fair pricing within the dairy sector. The reduction in Rewa Butter prices represents a hopeful development for consumers, offering more accessible prices for a staple product during times of global market volatility.