Illustration of FC Barcelona Launches Heartfelt Campaign: "More than a Club"

FC Barcelona Launches Heartfelt Campaign: “More than a Club”

As FC Barcelona commemorates its 125th anniversary and the 30th anniversary of its Foundation, the club is reinforcing its identity with the heartfelt campaign, “More than a Club.” This initiative connects Barça fans through a charity endeavor that emphasizes pride in supporting fellow community members facing challenges.

At the heart of the campaign is the “Polseres Blaugranes” (Blaugrana wristbands) project initiated by the FC Barcelona Foundation. This initiative is designed to enhance the well-being and quality of life for children and young adults in hospitals, as well as those receiving palliative care at home.

The promotional video for the campaign features prominent figures from FC Barcelona, including members of the professional teams, club president Joan Laporta, Dr. Marta Segú, the Foundation’s director general, the new mascot CAT, and Albert Espinosa, the creator of the acclaimed series “Polseres Vermelles”. Their participation unites various elements of the club while highlighting the campaign’s charitable goals.

The video showcases festive Christmas scenes, portraying a sense of togetherness among participants. Viewers witness individuals proudly wearing the blaugrana wristband, which symbolizes the dedication of the Barça community to support children and young adults facing adversity. Each wristband represents not just a fashion accessory, but also signifies the laces of athletes’ boots, reflecting the club’s commitment to helping those in need.

The FC Barcelona Foundation’s “Polseres Blaugranes” project collaborates with children’s hospitals in Catalonia and worldwide. The initiative aims to provide personalized attention and care for children and young adults confronted with serious illnesses. It seeks to enhance emotional well-being during hospital stays while also supporting families by creating nurturing environments. Additionally, the program aims to introduce innovative treatments that complement conventional care methods, ultimately aiding in illness management.

Albert Espinosa, a notable advocate and a voice for those who have survived serious childhood illnesses, will play a pivotal role as an ambassador for the program. He will contribute to designing various initiatives and sharing his personal journey with the children and young adults involved.

The blaugrana wristbands will be available for €9.99 starting Friday, December 20, with deliveries expected by the end of January. Sales will take place both at official FC Barcelona stores and through the club’s online shop. All proceeds will directly support the Blaugrana Wristband project at the Foundation.

This initiative not only celebrates FC Barcelona’s legacy but also brings hope and support to vulnerable populations, demonstrating the club’s deep-rooted commitment to its motto of being “More than a Club.” By participating in such charitable efforts, fans can feel a sense of pride and connection to a cause that makes a real difference in the lives of those who need it most.

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