FC Barcelona has extended its partnership with Maybank, one of Asia’s leading banking groups, until 2027. This agreement will see Maybank continue as the Official Bank of FC Barcelona in Malaysia and Singapore, a role it has occupied since 2017.
The partnership extension is pivotal for both entities. For FC Barcelona, it solidifies its presence in the dynamic Asian market, where the club boasts a large fanbase. For Maybank, this collaboration serves as an excellent avenue to expand brand visibility and deepen customer engagement.
As part of the renewed agreement, Maybank will keep promoting its Maybank FC Barcelona Cards in Malaysia and Singapore, available in both credit and debit formats. These cards are intended to solidify Maybank’s position as a key player in the card markets of these countries. Furthermore, Maybank will continue exclusive initiatives like the “Spend & Score” campaign, which includes various challenges and prize draws. Previous promotions have allowed clients unique experiences, such as trips to Barcelona and meetings with FC Barcelona legends.
From now until September 15, 2024, Maybank will introduce a new campaign, offering Malaysian FC Barcelona fans another opportunity to win a unique experience in Barcelona.
Maybank holds a significant presence in the card market, with over 14 million cardholders in Malaysia and Singapore. Among these, over 600,000 are holders of the Maybank FC Barcelona Visa Debit and Credit cards, reinforcing the strong link between Maybank and football enthusiasts in the region.
Juli Guiu, Vice-President of FC Barcelona’s Marketing Area, remarked on the partnership’s extension, stating, “We are proud to extend our collaboration with Maybank to offer new services and Barça experiences for our fans in Malaysia and Singapore. Asia is crucial for the club’s growth, and with hundreds of thousands of passionate fans eager for innovative ways to connect with us, Maybank’s initiatives are a perfect fit. We look forward to continuing our partnership and providing more exciting opportunities to our supporters.”
Syed Ahmad Taufik Albar, Group CEO of Community Financial Services at Maybank, expressed excitement about the partnership’s continuation, highlighting it as a testament to their commitment to delivering exceptional value and experiences for customers. He noted that their marketing campaigns and exclusive offers have resonated deeply with football fans in Malaysia and Singapore, anticipating even more innovative initiatives to strengthen their connection with one of the world’s most notable football clubs over the next three years.
The extended partnership emphasizes Maybank’s commitment to enhancing customer experiences while bolstering FC Barcelona’s footprint in essential Asian markets.