FC Barcelona and Maybank, a prominent banking group in Asia, have announced the continuation of their partnership until 2027. Maybank will retain its position as the Official Bank of FC Barcelona in Malaysia and Singapore, a role it has fulfilled since 2017.
This renewal is seen as a significant advancement for both parties. For FC Barcelona, it solidifies their presence in the dynamic Asian market, where they have a large following. For Maybank, the partnership offers a valuable opportunity to expand its brand visibility and improve customer interaction.
As part of the new agreement, Maybank will keep promoting the Maybank FC Barcelona Cards in Malaysia and Singapore. These cards, offered as credit and debit options, are intended to strengthen Maybank’s leadership in the card markets of these nations. Moreover, Maybank will continue its exclusive campaigns, including the “Spend & Score” initiative, which features challenges and prize draws. Previous promotions have given clients unique experiences, including trips to Barcelona and meetings with FC Barcelona legends.
From now until September 15, 2024, Maybank will introduce a new campaign that gives Malaysian FC Barcelona fans a chance to win an exclusive experience in Barcelona, offering them an opportunity of a lifetime.
Maybank maintains a robust presence in the card market, boasting over 14 million cardholders in Malaysia and Singapore. Among them, more than 600,000 are holders of Maybank FC Barcelona Visa Debit and Credit cards, showcasing the strong link between Maybank and football enthusiasts in the region.
Juli Guiu, Vice-President of FC Barcelona’s Marketing Area, expressed pride in extending the collaboration with Maybank to offer new services and experiences for fans in Malaysia and Singapore. He emphasized that Asia is vital for the club’s growth, and with numerous passionate fans eager for innovative engagement, Maybank’s initiatives align perfectly. He looks forward to continuing the partnership to bring more exciting opportunities to supporters.
Syed Ahmad Taufik Albar, Group CEO of Community Financial Services at Maybank, expressed excitement about the partnership’s renewal, highlighting their dedication to delivering exceptional value and experiences to customers. He noted that over the years, their marketing initiatives and exclusive offers have resonated with football fans in Malaysia and Singapore. This extension promises even more innovative and engaging efforts, reinforcing their relationship with one of the world’s most iconic football clubs. Both parties anticipate three more years of shared success and memorable football experiences.
The continued partnership emphasizes Maybank’s commitment to enhancing customer experiences while strengthening FC Barcelona’s presence in key Asian markets.