Sakiusa Tubuna, the chair of the Standing Committee on Economic Affairs, recently addressed Parliament regarding the financial performance and operational strategies of the Fijian Broadcasting Corporation (FBC). In presenting the Consolidated Review Report of its Annual Reports from 2018 to 2022, Tubuna shared insights into how FBC, as a government-owned entity, has adopted a commercial approach to ensure its self-sustainability.
He emphasized the vital role of FBC TV in public service broadcasting, highlighting its mission to promote local talent and deliver a broad range of programming to the public. Tubuna stated, “Despite facing competition from other commercial entities, FBC has successfully maintained a strong market position through its hybrid programming, which includes significant focus on local content.” This commitment has allowed FBC to foster a loyal audience across various regions, especially with its unique AM radio service reaching the entirety of the country.
However, Tubuna did not shy away from recognizing the challenges FBC faces, particularly the risk of losing market share to rival broadcasters, which threatens advertising revenues. He stressed the importance of continuous innovation in programming to attract a wider audience and establish new revenue streams.
FBC operates six radio stations that cater to Fiji’s three major languages: iTaukei, Hindustani, and English. These stations include Radio Fiji One, Bula FM, Radio Fiji Two, Mirchi FM, and Gold FM & 2Day FM. Additionally, FBC runs a television station, FBC TV, and an in-house production unit named Studio 69.
Insights from a recent report by FBC’s Chief Financial Officer, Vimlesh Sagar, indicate a significant decline in reliance on public funding, with dependence reducing from 64% to approximately 30% between 2018 and 2023. This impressive change aligns with FBC’s goal of enhancing self-sustainability. Furthermore, the government’s initiative to democratize public service broadcasting demonstrates a commitment to cultivating a multifaceted media landscape in Fiji, encouraging local content production while lessening historical reliance on governmental support.
As FBC advances through its transformative journey, its commitment to innovative content creation and expanding its reach demonstrates a promising future for both its operations and the overall media landscape in Fiji. The government’s efforts to engage additional service providers in public broadcasting could lead to a more inclusive and competitive environment, ultimately improving the quality and diversity of media representation across the nation.