The Pacific Recycling Foundation (PRF) is encouraging faith-based organizations throughout Fiji to take a more proactive stance in promoting recycling and responsible waste management. Given their influential position in shaping community values and behavior, these religious institutions are deemed ideal catalysts for driving positive environmental change.
PRF founder Amitesh Deo emphasized the significant role faith organizations play in society, stating, “They shape values, guide behavior, and unite communities.” He underscored that when responsible waste management practices are implemented within these groups, they transition from mere technical solutions to moral and community-driven actions.
In Fiji, religious gatherings not only bring together large crowds but also foster social cohesion. The PRF believes that such events—including communal meals, celebrations, and major religious functions—are vital opportunities to model responsible waste practices and promote environmental stewardship.
Deo highlighted the importance of reframing waste management as a key national development issue rather than a secondary concern, warning that if left unaddressed, it will have detrimental effects on public health, tourism, and climate resilience. He stated, “Everyone has a role to play, including faith communities.”
A significant step towards this goal was marked by the recent launch of Phase 2 of the Circular Pacific Plastics (CPP) Project at St. Pius X Parish in Raiwaqa, Suva. This initiative exemplifies how faith-based spaces can effectively support recycling education and structured plastic recovery. “The launch at St Pius X Parish shows that religious institutions can lead by example and become platforms for advocacy, education, and long-term behavior change,” Deo noted.
Looking ahead, the PRF aims to engage more faith-based organizations and organize a VAKA Forum with religious leaders to foster dialogue and practical steps towards recycling and environmental stewardship. While the initiative is primarily focused on faith communities, PRF emphasizes that sustainable waste management is a collective responsibility that equally applies to all large gatherings, including sporting, cultural, and community events.
In highlighting the role of faith organizations in environmental advocacy, there is a hopeful vision for a more environmentally conscious society, built on shared values and community action.