Everton Football Club has officially named their new stadium at Bramley-Moore Dock the Hill Dickinson Stadium, following a significant naming rights agreement with the Liverpool-based commercial law firm. This partnership comes as part of Everton’s efforts to secure a major naming rights sponsor for their £800 million stadium project.
Although the length and financial details of the agreement have not been disclosed, Everton asserts that this deal ranks among the largest stadium naming rights contracts in Europe, potentially valued at approximately £10 million annually. Previously, the club had a connection with USM, a company owned by Alisher Usmanov, which secured a £30 million option for naming rights back in 2020. However, relationships were severed following the geopolitical events following Russia’s invasion of Ukraine.
As Everton prepares for their transition from Goodison Park, where they will play their final game on Sunday against Southampton, manager David Moyes has emphasized the importance of the club maintaining its community ties amid the shift to a more modern and corporate environment. Moyes acknowledges the necessity of a new stadium to meet the evolving expectations of fans and to enhance facilities, while expressing hope that the club’s loyal community spirit remains intact.
Moyes also provided updates regarding the team, stating that long-serving captain Séamus Coleman will continue in a playing capacity for the next season, despite facing injury challenges that limited his appearances. Moyes values Coleman’s leadership greatly and intends to keep him involved in the squad moving forward.
This development marks an exciting new chapter for Everton as they look to build a modern future while staying connected to their storied past. The new stadium is not only a significant investment for the club but also represents a commitment to offering enhanced experiences for fans and creating a lasting legacy within the community.