Ethos Technologies, a San Francisco-based provider of an online life insurance marketplace and analytics platform, has officially announced the terms for its initial public offering (IPO). The company aims to raise $200 million by offering 10.5 million shares, with 51% of the offering being secondary shares. The expected price range for these shares is set between $18 and $20, which would give Ethos Technologies a fully diluted market value of approximately $1.3 billion if successful at the midpoint of that range.
Founded in 2016, Ethos Technologies has developed a comprehensive digital platform that streamlines various aspects of life insurance, including distribution, underwriting, policy issuance, payments, and administration. As of September 30, 2025, the platform has seen a significant uptake, with 480,000 active policies processed through its system. This robust demand highlights the value of Ethos’ services in simplifying the life insurance process for both consumers and agents.
For the 12-month period ending September 30, 2025, Ethos Technologies reported revenue of $344 million. The company plans to list its shares on the Nasdaq under the ticker symbol LIFE. A consortium of major financial institutions, including Goldman Sachs, J.P. Morgan, BofA Securities, Barclays, Citi, Deutsche Bank, Citizens JMP, William Blair, and Baird, has been appointed as the joint bookrunners for this offering. The IPO is expected to be priced during the week of January 26, 2026.
The anticipated IPO comes at a time when the digital insurance space continues to grow, as more consumers seek streamlined and accessible life insurance options. Ethos Technologies is poised to capitalize on this trend, potentially reshaping the industry landscape and improving the experience for customers.