Epic Games has announced the launch of its Epic Games Store on iOS in the European Union and on Android worldwide, featuring popular titles such as Fortnite, Fall Guys, and Rocket League Sideswipe. This move marks a significant development as Fortnite had been unavailable on iOS devices since Epic’s antitrust disputes with Apple and Google began in 2020.
Epic Games CEO Tim Sweeney stated that the company has invested hundreds of millions in legal fees to reclaim access to major mobile platforms, which were compelled by EU regulations and global antitrust actions to allow Epic’s return. Additionally, Epic’s games are being brought to the AltStore, a recently established platform aimed at enhancing openness in the gaming industry.
Sweeney emphasized that the launch of the Epic Games Store is made possible through the Digital Markets Act, which requires major platforms to ensure fair access for developers. However, he noted that Apple still restricts Fortnite from iOS users outside Europe.
Installing the Epic Games Store on mobile devices can be complex due to the intentionally cumbersome installation processes imposed by Apple and Google. Sweeney described the experience as riddled with obstacles, citing numerous steps and warnings that discourage users.
Epic is also collaborating with alternative mobile app stores to create competitive environments for digital distribution. With the launch on AltStore for EU users, Epic aims to increase access to its games beyond Apple’s traditional app ecosystem.
The company has set a target of reaching 100 million net new installs of the Epic Games Store across mobile devices by the end of the year. At present, installing the store on iOS includes a lengthy process that has been described as a “15-step” journey designed to discourage use.
In a broader context, Sweeney and other industry figures are advocating for increased competition among app stores globally, highlighting the excessive fees that platforms like Apple impose on developers. The company has faced criticism for its practices, which are perceived as stifling competition and innovation in the mobile gaming market.
Epic will continue its fight against what it terms “malicious compliance” by Apple, hoping to foster a more open and equitable environment for developers and consumers alike. The ongoing regulatory scrutiny and the establishment of alternative app stores represent a shift towards greater competition in the industry.