Bauer Media’s Empire magazine is making waves in the publishing world with a first-of-its-kind, light-up cover coinciding with the highly anticipated return of the Tron franchise in the upcoming film, Tron: Ares. This innovative cover utilizes advanced production technology that lights up when activated by a hidden battery-powered button. Fans can expect a striking visual display as it showcases an illuminating red glow around the iconic Light Cycle.
Director Joachim Rønning, who has been busy with the completion of the film scheduled for release in UK cinemas this October, shared a sneak peek of Empire’s special issue directly from the visual-effects HQ via his social media. This effort reiterates the magazine’s commitment to celebrating the Tron universe, which has consistently pushed boundaries since the original 1982 film, known for its pioneering digital effects.
Empire’s exclusive August issue delves into the making of Tron: Ares, featuring insights from Rønning, Steven Lisberger—the original creator of Tron—and cast members including Jeff Bridges. The magazine promises a treasure trove of never-before-seen images, interviews, and behind-the-scenes content, including a discussion with Trent Reznor and Atticus Ross, who are set to provide a dynamic soundtrack for the film.
Chris Lupton, Empire’s creative director, expressed the excitement about this special cover, emphasizing that it serves as a reminder of print’s potential to innovate and captivate in an age dominated by digital media. Editor Nick de Semlyen echoed this sentiment, expressing enthusiasm about crafting a cover that embodies the vivid and technologically advanced essence of the Tron series.
The limited-edition light-up issues are available now at selected WHSmith retailers while stocks last, with additional copies purchasable online. Alongside these exclusive covers, traditional digital formats and a subscription version illustrated by Julien Rico Jr. are also offered.
This innovative approach opens new avenues for magazine design and engages readers in an imaginative way, proving that even in a digital world, print can still surprise and inspire.