On a chilly Wednesday morning, a vibrant crowd of music enthusiasts from around the globe gathered at Graceland to celebrate what would have been Elvis Presley’s 90th birthday. The event was part of the annual festival honoring the King of Rock ‘n’ Roll, which began earlier in the week.
Despite temperatures dipping into the 20s, approximately 3,000 devoted fans turned out for the festivities, which included a reading of official proclamations from local officials, a ceremonial cake cutting, and a rousing sing-along of “Happy Birthday.” Elvis Radio DJ Argo led the ceremony, noting the contrasting temperatures on the day Elvis was born in Tupelo, Mississippi—63 degrees.
Key speakers at the event included long-time Elvis Presley Enterprises CEO Jack Soden and Memphis Tourism head Kevin Kane, who emphasized the unique legacy of Elvis as he turns 90. Joel Weinshanker, managing partner of Elvis Presley Enterprises, acknowledged the dedicated fans who traveled from around the world, particularly a notable group from the United Kingdom. He shared exciting news about upcoming projects, including a new immersive Elvis show set to launch in May as the team also prepares for the 50th anniversary of Presley’s passing in 2027, promising exciting new film and documentary releases.
Memphis Mayor Paul Young and Shelby County Mayor Lee Harris expressed admiration for Elvis’s indelible influence on the city and the music industry. Harris remarked that the impact of Elvis’ music would endure for generations to come. Following the heartfelt ceremony, fans celebrated with cake and coffee at Vernon’s Smokehouse and explored the grand opening of the new “90 for 90” exhibit, featuring a selection of curated artifacts from Elvis’ extensive collection.
The celebration not only honored the legacy of Elvis Presley but also highlighted the ongoing connection between his music and his global fanbase, ensuring that his spirit continues to thrive. As Elvis fans from all walks of life came together, the event reminded everyone of the power of music and its ability to unite people across generations.
In summary, the 90th birthday celebration for Elvis Presley at Graceland was a heartwarming tribute, underscoring his lasting impact on both music and culture, while also teasing exciting developments for his upcoming legacy projects.