The Fijian Drua and Fijian Drua Women’s teams have significantly boosted Fiji’s economy, contributing an impressive $108 million to the nation’s gross domestic product (GDP) during the 2025 Super Rugby Pacific season. Highlighted in ANZ Group’s Pacific Insight publication by senior international economists Kishti Sen and Tom Kenny, this economic impact underscores the importance of the men’s seven games and women’s two home games in generating substantial benefits.
Since their entry into the competition in 2022, the Drua teams have rapidly transformed into vital economic players for Fiji. Their presence has notably stimulated various sectors, driving tourism, merchandise sales, and a range of service industries like transportation and retail. The economists pointed out that each game day amplified sales and GDP contributions by 2.31 times every dollar spent.
The Super Rugby Pacific games alone accounted for $82 million of indirect GDP contribution in 2025, with a total impact adding up to $108 million. Additionally, the international broadcasts have bolstered Fiji’s image as a prime sports tourism destination.
The Drua teams are dedicated to delivering top-tier game-day experiences, showcasing Fiji’s potential as a venue for major events. This aligns with the growing optimism about the Drua’s influence in elevating Fiji’s profile in sports tourism while establishing a robust domestic rugby framework.
Rising viewership of Drua matches, both online and on television, highlights the team’s deep-seated connection with the Fijian populace, fostering national pride and aiding local talent retention and development. These efforts, supported by financial contributions from Australian and New Zealand partners, instill hopes for continued growth, nurturing a rugby culture capable of improving Fiji’s competitive standings globally.
Overall, the economic, social, and cultural ripple effects generated by the Fijian Drua and Fijian Drua Women’s teams demonstrate a compelling potential for sustained growth, painting a positive picture for Fiji’s sports and related industries.