Drake has filed a petition in a New York court claiming that Universal Music Group (UMG) engaged in deceptive practices to enhance the streaming popularity of Kendrick Lamar’s track “Not Like Us.” This song has been a focal point of tension between the two hip-hop giants, as it contains lyrics that openly target Drake.
The filing, made by Drake’s company Frozen Moments LLC, seeks the preservation of information that could support a potential lawsuit against UMG, the parent company for both artists’ record labels. In the petition, it is alleged that UMG manipulated the streaming landscape to force the song’s virality by employing bots and pay-for-play schemes, further claiming that UMG and Spotify have an influential partnership.
In response, UMG has strongly refuted this claim, asserting that it maintains high ethical standards in its marketing efforts. The company described Drake’s allegations as “offensive and untrue,” emphasizing that it does not undermine its artists and that the public controls which music gains popularity.
Released in May, “Not Like Us” has become a massive success, amassing over 900 million streams on Spotify. The track is part of a series of competitive releases between Drake and Lamar in their ongoing feud. Their rivalry has been noted for its intensity and for being one of the most significant in contemporary hip-hop, reigniting discussions about the dynamics of fame and the competitive nature of the music industry.
This legal move marks a new chapter in the dispute between the two artists and highlights the intricate relationships between artists, record labels, and streaming platforms. Despite the tensions, the situation reflects the broader narrative of how artists navigate their rivalries in a rapidly evolving music industry landscape.
It’s a situation that illustrates the complexities of the music business and the lengths artists may go to protect their reputation and legacy. Fans will be eagerly watching how this drama unfolds, hoping for a resolution that allows both artists to focus on their music rather than on legal battles.