Drake has taken legal action against Universal Music Group (UMG) and Spotify, alleging that the two companies are unfairly promoting Kendrick Lamar’s hit song “Not Like Us” as part of an ongoing feud between the two prominent rappers. In a petition filed in New York, Drake accuses the companies of conspiring to artificially boost the song’s streaming and radio play by employing influencers and using bot activity to inflate its popularity.
Drake argues that the promotional practices are tied to a favorable licensing agreement between UMG and Spotify, which reportedly allowed Spotify to pay 30% less for the rights to promote “Not Like Us” in exchange for enhanced recommendations for the song on its platform. He suggests these tactics extend to other streaming services as well, citing instances where his own music was overlooked in favor of promoting Lamar’s work.
The conflict appears to be fueled by their competitive relationship as both artists have achieved significant commercial success, including multiple number-one hits and Grammy Awards. As the competition escalated, both rappers have released tracks containing veiled insults directed at each other, with Lamar’s “Not Like Us” notably reaching number one on the Billboard Hot 100.
Drake has requested to gather evidence regarding the individuals UMG and Spotify allegedly compensated to promote Lamar’s song, arguing that unfair marketing strategies undermine other artists, including himself. UMG has responded to the allegations, denying any wrongdoing and asserting that they uphold the highest ethical standards in their marketing campaigns.
This situation highlights the intense rivalry in the music industry, particularly within the rap genre, as artists navigate competitive dynamics. It also sheds light on concerns regarding fair marketing practices and artist representation in the digital streaming landscape.
Overall, while the feud between Drake and Kendrick Lamar continues to captivate fans, it serves as a reminder of the complexities behind music promotions and the impact they have on artists’ success. Drake’s pursuit of justice may ultimately encourage a more equitable approach to how artists are promoted in the industry, benefiting not only himself but also other musicians striving for recognition.