Drake has made serious allegations against Universal Music Group (UMG), claiming that the organization conspired to artificially boost the visibility of Kendrick Lamar’s diss track, “Not Like Us.” In a recent filing from Drake’s company, Frozen Moments, UMG is accused of employing dishonest tactics including the use of bots and payola to elevate the track during the ongoing feud between the two artists.
This filing, described as a “pre-action disclosure” rather than a formal lawsuit, seeks information rather than directly pursuing legal action at this time. Drake, who is signed to UMG through Republic Records, argues that UMG did not employ standard business practices, but rather conducted a deliberate campaign to manipulate streaming services and airwaves to favor Lamar’s track over his own.
The allegations include claims that UMG collaborated with unknown parties to “artificially inflate” the song’s popularity. A whistleblower on a podcast suggested that payments were made to enhance the song’s reach. Despite these claims, it’s important to note that Drake continues to have a significant advantage with 10 million more monthly listeners than Lamar on Spotify, reflecting his enduring popularity.
The filing also contends that UMG paid Apple to influence Siri’s responses, directing users to play the diss track instead of Drake’s albums. Furthermore, it accuses Lamar’s label of compensating social media influencers to promote the song without proper disclosure of payment. Drake’s legal team argues that UMG has acted unethically, claiming that employees perceived as loyal to Drake were let go.
In response, a representative from UMG vehemently denied these allegations, stating that the notion of undermining artists is both offensive and false. They asserted that UMG adheres to the highest ethical standards in its promotional efforts and that the success of music is ultimately determined by fan choice.
Additionally, this legal controversy arises just as Lamar released his highly anticipated album, GNX, along with the music video for “Squabble Up.” The diss track “Not Like Us” has also garnered multiple Grammy nominations, indicating its impact in the music industry.
While the allegations from Drake present a serious accusation towards UMG’s marketing practices, it’s essential to maintain perspective on the competition in the music industry. Both artists continue to command substantial fan bases and influence within the genre. This situation, albeit complicated, highlights the vibrant, albeit contentious, landscape of modern hip-hop.
In a world where music rapidly evolves and artists fiercely compete for attention, it is hopeful that discussions around ethics and fairness in promotional practices will lead to transparency. This could foster a healthier environment for all artists involved, encouraging authenticity in an industry where every voice matters.