Markets in Fiji are alive with activity as families gear up for Diwali, the Festival of Lights. Shoppers are eagerly purchasing sweets, spices, decorative items, and fireworks in preparation for this vibrant celebration. In Nausori, the festive atmosphere has injected energy and color into the local marketplace.
Karuna Devi, who operates Karuna’s Pooja, Spices and Handicrafts, has noted a surge in demand, with loyal customers placing advance orders for her products. She expressed that the festive season not only boosts sales but also reinforces social ties as families come together to relish traditional treats and take part in time-honored customs. Devi highlighted the importance of personal connection, underscoring that many customers prefer fresh, homemade products over supermarket offerings.
Another vendor, Riteshwar Chand, reported strong sales this season, welcoming both regular patrons and new visitors to his stall for festive items. Sweet vendor Ajeshwar Chand mentioned that discounts on popular treats like Nimkins and Murku have attracted a steady stream of customers, reflecting the festive spirit that resonates throughout the community.
As families prepare for Diwali, the rich cultural heritage of Fiji comes to the forefront, with communities of diverse backgrounds embracing this celebration. The significance of Diwali as a time for sharing joy, sweets, and goodwill unites people beyond religious lines, marking it as an event that highlights Fiji’s multicultural identity.
However, amidst the excitement, the Consumer Council of Fiji has reminded shoppers to practice caution. Last year, complaints regarding vendors’ practices surged, particularly concerning price hikes and product quality. Shoppers are encouraged to remain vigilant, check their purchases carefully, and report any concerns, ensuring that the joyous spirit of the festival is complemented by smart shopping habits.
This year’s festivities not only promise to be a reflection of Fiji’s heritage but also an opportunity for communities to unite, share warmth, and express hope for a prosperous future. As families come together to celebrate, the festival of Diwali continues to embody the spirit of togetherness and cultural appreciation.