Markets across Fiji are buzzing with activity as families prepare for Diwali, the beloved Festival of Lights. In this vibrant atmosphere, shoppers are enthusiastically buying sweets, spices, decorative items, and fireworks, filling the local marketplaces with energy and color, particularly in areas like Nausori.
Karuna Devi, who runs Karuna’s Pooja, Spices and Handicrafts, has observed a significant increase in demand, with many loyal customers placing advance orders for her offerings. She expressed that the festive season not only amplifies sales but also strengthens social bonds, as families gather to enjoy traditional delicacies and engage in cherished customs. Devi emphasized the value of personal connection, noting that shoppers often prefer fresh, homemade products over mass-produced items from supermarkets.
Riteshwar Chand, another vendor, has reported a bustling season, welcoming both long-time customers and newcomers to his stall filled with festive goods. Sweet vendor Ajeshwar Chand shared that promotions on popular local treats like Nimkins and Murku have drawn in a steady flow of customers, showcasing the festive spirit that unites the community.
Diwali serves as a shining example of Fiji’s rich cultural ethos, bringing together diverse communities to celebrate. The festival is significant not just for its religious importance but also as a time for sharing joy, sweets, and goodwill, highlighting the nation’s multicultural identity.
However, the Consumer Council of Fiji has urged shoppers to exercise caution during this lively period. They recalled last year’s rise in complaints regarding vendors, particularly concerning abrupt price increases and product quality. To ensure a positive experience, shoppers are advised to be vigilant, thoroughly check their purchases, and raise any issues, ensuring the festival’s joyous atmosphere aligns with smart shopping practices.
This year’s Diwali promises to reflect Fiji’s heritage while offering a chance for communities to unite, spread warmth, and nurture hopes for a prosperous future. As families celebrate together, the essence of Diwali continues to embody togetherness and a deep appreciation for cultural values, enriching the lives of all who partake in the festivities.