Walt Disney World has been quietly reducing admission and hotel prices over recent months amid growing customer dissatisfaction and a decline in park attendance.
In May, the resort began offering discounted three-day ticket packages that allow access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with Magic Kingdom tickets sold separately. These new ticket prices will be available until September 24, marking a significant drop from the peak daily Park Hopper pass price of $254.
Additionally, Disney is working to lower the overall cost of visiting the Florida resort by offering discounts on its budget hotel options. Rates at Disney’s All-Star Movies, Music, and Sports Resort can begin as low as $100 per night, depending on booking dates, which represents up to a 27% reduction from standard rates.
To further entice visitors, the parks have also introduced new dining packages this summer, offering discounts on meals ranging from 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, applicable for various meals and snacks in the parks. Disney is reportedly adding more quick service meal options, affordable kid-friendly food, and flexible dining policies.
Industry experts attribute the decline in customer satisfaction to rising food costs within the parks. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings sank from 90% to 60% as Disney transitioned from a la carte dining to fixed pricing at many popular restaurants.
While Testa applauded Disney’s recent cost reductions, he cautioned that this trend may not indicate a genuine commitment to guest affordability or satisfaction. He mentioned that Disney has historically prioritized revenue over maintaining high satisfaction ratings.