Walt Disney World has been quietly reducing the prices of admission and hotel stays in response to increasing customer dissatisfaction and falling park attendance over recent months.
As of May, Disney has introduced discounted three-day ticket packages that enable guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must still be bought separately. This price drop comes as a significant reduction from the previous high of $254 for a daily Park Hopper pass.
The promotional ticket prices will be available until September 24. Additionally, Disney is working to lower overall trip expenses by offering discounts on its most affordable hotel accommodations. Depending on the booking dates, a night at Disney’s All-Star Movies, Music, and Sports Resort can start at $100, marking discounts of up to 27% compared to standard rates.
Moreover, Disney has introduced new dining packages this summer that cut food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used at select locations in the parks. There are also more quick meal options, lower-priced children’s meals, and updated restaurant policies to enhance flexibility.
Experts attribute the rising food costs inside the parks as a factor in declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at popular restaurants. While Testa commended Disney’s efforts to cut costs, he cautioned that these changes may not genuinely signal a commitment to affordability or improving guest satisfaction, suggesting that Disney has historically been willing to compromise positive customer feedback for increased revenue.