Walt Disney World has been offering discounts on admission and hotel stays in response to growing customer dissatisfaction and declining park attendance. Over the past few months, the theme park has reduced prices, starting in May with discounted three-day ticket packages that allow access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for the Magic Kingdom must be purchased separately.
These new ticket prices, available until September 24, mark a significant drop from the previous peak of $254 for a daily Park Hopper pass. Additionally, Disney is lowering costs for accommodations, with nights at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100 depending on booking dates. These reductions indicate discounts as high as 27% compared to standard rates.
This summer, Disney parks have also introduced new dining packages that offer meals at 20% to 30% lower prices. Families can purchase all-day meal passes at $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. The park is also promoting more affordable quick meal options and flexible dining policies.
Experts attribute diminished customer satisfaction partly to rising food prices within the parks. Len Testa, president of TouringPlans.com, noted a decline in satisfaction ratings from 90% to 60% after Disney transitioned many popular restaurants to fixed-price meal options instead of a la carte dining.
While Testa acknowledged the benefits of Disney’s cost-reduction approaches, he warned that these measures may not signify a genuine commitment to affordability or guest satisfaction. He remarked that Disney has historically prioritized revenue over maintaining positive customer feedback.