Walt Disney World has been reducing admission and hotel prices in response to increasing customer dissatisfaction and plummeting park attendance over recent months.
As of May, Disney began offering discounted three-day ticket packages allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets to Magic Kingdom remain available for separate purchase.
These new ticket prices, effective until September 24, represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is also lowering the prices of its budget hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, depending on booking dates, amounting to a discount of up to 27% compared to standard rates, as reported by Bloomberg.
The parks have also rolled out new dining plans this summer aimed at making eating at Disney more affordable, reportedly reducing costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, which are redeemable for various meals and snacks. Additionally, the resort is introducing more quick-service meals, economical options for children, and more flexible dining policies.
Experts suggest that rising food prices in the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings fell from 90% to 60% during Disney’s transition from a la carte dining to fixed-price meals at many popular restaurants.
While Testa applauded Disney’s recent cost-cutting measures, he warned that these actions might not genuinely reflect a commitment to affordability or enhancing guest experiences, stating that Disney has historically balanced positive ratings against revenue generation.