Disney’s Surprise Discounts: Are They Enough to Boost Attendance?

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Walt Disney World has been quietly reducing admission prices and hotel rates in response to increasing customer dissatisfaction and a decline in park attendance. Over the past few months, the company has been offering discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. This discount is particularly notable compared to the previous high of $254 for a daily Park Hopper pass. However, tickets to the Magic Kingdom need to be purchased separately.

These lower ticket prices will be available until September 24, and Disney is also working to lower overall trip costs by discounting the cheapest hotel accommodations. For example, a night at Disney’s All-Star Movies, Music, and Sports Resort may start at $100 depending on the time of booking, representing as much as a 27% reduction from standard rates.

Additionally, the parks have introduced new dining packages this summer, offering discounts on meal costs of 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. The dining options have expanded to include quicker meal choices and more affordable children’s food, along with more flexible restaurant policies.

Experts suggest that rising food prices inside the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price offerings at many popular restaurants. Testa appreciates the company’s cost-cutting initiatives but warns that these changes may not indicate a genuine commitment to affordability or customer satisfaction, as Disney has historically balanced positive ratings against revenue.

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