Walt Disney World has been implementing silent price cuts on admissions and hotel stays amid growing customer dissatisfaction and a drop in park attendance over recent months.
Since May, Disney has introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although separate tickets are still required for Magic Kingdom. These new pricing options, available until September 24, mark a significant reduction from the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is lowering the cost of its most affordable hotel rooms. Rates at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100 per night, depending on the booking timing, offering discounts of up to 27% compared to regular prices.
Furthermore, new summer dining packages have been introduced, providing savings of 20% to 30% on meals within the parks. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, which can be redeemed for select meals and snacks. Disney is also expanding quick meal options, offering cheaper food choices for children, and enhancing restaurant flexibility.
Industry experts indicate that rising food costs within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% coinciding with Disney’s shift from a la carte dining to fixed-price meals in popular restaurants.
While praising Disney’s recent cost-cutting measures, Testa expressed concerns that these adjustments may not signify a genuine commitment to affordability or guest satisfaction, suggesting that the company has historically been willing to trade off customer ratings for revenue.