Walt Disney World has been quietly reducing admission and hotel prices over recent months in response to growing customer dissatisfaction and a drop in park attendance.
In May, the resort introduced discounted three-day ticket packages allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, with Magic Kingdom tickets sold separately. These lower rates, valid until September 24, represent a significant decline from the former high of $254 for a daily Park Hopper pass.
Moreover, Disney is also aiming to make trips to the Florida destination more affordable by cutting prices on its budget hotel options. Rates at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100 per night, depending on booking timing—a reduction of up to 27% from typical prices, according to a Bloomberg analysis.
Additionally, new dining packages introduced this summer promise discounts of 20% to 30% on meals within the parks. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for certain meals and snacks throughout Disney World. The park is also reportedly expanding options for quick meals, offering more affordable kid-friendly food, and implementing more flexible dining policies.
Experts attribute the decline in customer satisfaction partly to rising meal costs inside the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte dining options to fixed-price meals at many popular restaurants.
While Testa commended Disney for its cost-cutting measures, he warned that these changes may not genuinely signal a commitment to affordability or improving guest experiences. He remarked, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”