Walt Disney World has been quietly reducing admission and hotel prices amid growing customer dissatisfaction and falling park attendance. Since May, Disney has introduced discounted three-day ticket packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases required for Magic Kingdom.
These lower ticket prices, in effect until September 24, significantly drop from a previous high of $254 for a daily Park Hopper pass.
Disney is also aiming to lower overall trip costs by slashing prices on its budget accommodations. Rooms at Disney’s All-Star Movies, Music and Sports Resort may be available for as little as $100 per night, reflecting discounts of up to 27%, per a Bloomberg analysis.
Additionally, new dining packages introduced this summer offer discounts of 20% to 30% on meals within the parks. Families can obtain all-day meal passes for $30 per child and $95 per adult, usable at various eateries and snack venues. The company is reportedly providing more quick-service meal options, affordable kids’ meals, and lenient dining policies.
Experts attribute rising food costs within the parks as a key factor in the decline of customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants. While Testa commended Disney’s cost-cutting measures, he warned that these may not genuinely reflect a commitment to affordability or enhancing guest satisfaction, stating that the company has historically balanced positive ratings against revenue.