Walt Disney World has been quietly reducing admission prices and hotel costs amid rising customer dissatisfaction and a drop in park attendance. In May, Disney started offering discounted three-day ticket packages for $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom, although Magic Kingdom tickets still need to be bought separately.
These lowered prices, available until September 24, mark a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to make trips to the Florida resort more affordable by slashing rates for its budget hotel accommodations. Stays at Disney’s All-Star Movies, Music, and Sports Resort can start from $100, representing discounts of up to 27% based on Bloomberg’s analysis.
This summer, the parks have also introduced new dining packages offering savings of 20% to 30% on food costs. Families can buy all-day meal passes for $30 for children and $95 for adults, redeemable for various meals and snacks in the parks. Reports indicate Disney is also providing more quick meal options and cheaper kids’ food, along with flexible restaurant policies.
Experts attribute the decline in customer satisfaction to rising dining costs within the parks. Len Testa, president of TouringPlans.com, stated that satisfaction ratings fell from 90% to 60% after Disney transitioned from a la carte dining to fixed-price meals at popular restaurants. While he commended Disney for its new cost-cutting measures, he cautioned that these developments might not necessarily demonstrate a genuine dedication to guest satisfaction or affordability, noting that Disney has historically prioritized revenue over maintaining high ratings.