Amid rising customer dissatisfaction and decreasing park attendance, Walt Disney World has been quietly lowering admission and hotel prices in recent months.
In May, the company introduced discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must still be purchased separately.
These reduced ticket prices, available until September 24, represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
Alongside these ticket discounts, Disney is also aiming to make stays at its Florida resort more affordable by lowering rates for its budget hotel options. A night at Disney’s All-Star Resorts could cost as little as $100, based on the timing of the booking. These reductions can reach up to 27% off regular prices, according to a Bloomberg report.
Additionally, the parks have rolled out new dining packages this summer that offer meal options at a 20% to 30% discount. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Disney World is also introducing more quick meal choices, more affordable kids’ food, and flexible dining policies.
Experts point to the rising costs of meals in the parks as a factor contributing to customer dissatisfaction.
Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals in many popular restaurants.
While Testa commended Disney’s cost-cutting measures, he expressed caution that these changes might not genuinely indicate a commitment to affordability or improving guest experiences.
“Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue,” he remarked.