Walt Disney World has been quietly reducing admission and hotel prices to address growing customer dissatisfaction and declining park attendance.
Starting in May, Disney introduced discounted three-day ticket packages for $89 per day, allowing visitors access to Hollywood Studios, EPCOT, and Animal Kingdom, although tickets for Magic Kingdom must still be purchased separately. This discount marks a significant reduction from the peak price of $254 for a daily Park Hopper pass.
Disney is also working to lower the overall cost for visitors by offering discounted hotel stays. Depending on booking timing, a night at Disney’s All-Star Movies, Music, and Sports Resort can cost as low as $100, reflecting potential discounts of up to 27% from standard rates.
In addition, the parks have rolled out new dining packages this summer that cut meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. Disney World is reportedly increasing the availability of quick meal options, lowering food prices for children, and adapting restaurant policies for greater flexibility.
Experts have pointed to rising dining costs within the parks as a key contributor to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meal formats at many favorite restaurants.
While Testa acknowledged Disney’s efforts to cut costs, he warned that these moves may not genuinely reflect a commitment to affordability or customer satisfaction, suggesting that Disney has historically prioritized revenue over maintaining positive ratings.