In response to increasing customer dissatisfaction and declining attendance, Walt Disney World has implemented undisclosed discounts on admission prices and hotel stays in recent months.
Starting in May, Disney introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate tickets required for Magic Kingdom. This reduction is a significant drop from the previous high of $254 for a daily Park Hopper pass and will be available until September 24.
In addition to ticket discounts, Disney is working to make trips to the Florida resort more affordable by offering reductions on its basic hotel accommodations. Rates at Disney’s All-Star Movies, Music, and Sports Resort can now be as low as $100 per night, depending on booking times, reflecting discounts of up to 27% compared to standard prices.
Furthermore, new dining packages have been introduced this summer, offering families the opportunity to save 20% to 30% on food costs. These all-day meal passes are priced at $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. The resort is also providing more quick meal options, kid-friendly food, and more flexible dining policies.
Experts attribute the drop in customer satisfaction to rising food prices within the parks. Len Testa, president of TouringPlans.com, indicated that satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants. While Testa acknowledged Disney’s efforts to cut costs, he noted that these changes may not genuinely reflect a commitment to affordability or improved guest satisfaction, stating that Disney has previously prioritized revenue over customer ratings.