Walt Disney World has been implementing discounts on admission prices and hotel stays in response to growing customer dissatisfaction and a drop in park attendance. Over the past few months, the theme park has quietly reduced costs, starting with discounted three-day ticket packages available in May for $89 per day, which cover access to Hollywood Studios, EPCOT, and Animal Kingdom. However, entry to Magic Kingdom requires separate ticket purchases.
These reduced ticket prices, available until September 24, represent a significant drop from the previous peak price of $254 for a daily Park Hopper pass. In addition to ticket discounts, Disney is also lowering the rates for its budget hotels. Stays at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100 per night, depending on the booking date, with discounts reaching up to 27% below standard prices.
Furthermore, the parks have introduced new dining packages that can reduce food costs by 20% to 30%. These packages provide all-day meal passes for $30 for children and $95 for adults, which can be used at selected restaurants and snack locations throughout the parks. Disney World has also increased the availability of quick meal options, offered less expensive food for children, and implemented more flexible dining policies.
Industry analysts highlight that rising food prices in the parks are a contributor to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60%, coinciding with Disney’s shift from à la carte dining to fixed-price meals at popular restaurants. While he commended Disney’s cost-saving efforts, he warned that these measures may not indicate a genuine commitment to affordability or enhancing guest experiences.